On February 1, advertising history repeats itself. Real Coca-Cola taste and zero calories. It's possible. Home Are you as mad as real Coke taste and zero calories? Prove it. Coke Zero and CBS Sports have teamed up to create NCAA March Madabase. A site by fans for fans. Upload your photos and videos throughout the tournament and taste the madness. Start uploading in February. Taste the Madness Coke brand managers Matt and Phil videos: Blind Taste Test, Diorama, and Red Handed. March Madness videos: KU Chant and Duke Jumping. CZ Videos Turn refreshment into rewards at MyCokeRewards.com. My Coke Rewards